Guide REPUTATION MANAGEMENT: Week #13 of the 26-Week Digital Marketing Plan [Edition 3.0]

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REPUTATION MANAGEMENT: Week #13 of the Week Digital Marketing Plan [Edition Online reputation management breaks down into 3 key areas: 1.
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Note, both of our cars were still totaled! Twitter is not a replacement for family engagement time. Put down the phones and talk to one another, even if the other person is in the other room! Twitter is not a self promotion tool. Spend more time giving the social love and helping others than you do bragging about yourself. Twitter is not a piece of collateral. No, your tweet timeline does not need to look neat and perfect. It's a conversation and should look as such.

Twitter is not private, not even in a TweetChat.


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Even though you may be filtering your tweets using a tool such as TweetChat, the tweets are still public. What happens on Twitter goes public forever. Twitter is not to be used as a conversation agent if you are a compulsive liar. Don't blame it on the tool, go see a doctor.

Your multiple lives are eventually going to catch up with you, sorry. If you are using Twitter for business remember there are probably current clients, propsective clients and partners who may read your tweets the next morning.


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I have had numerous leads come to us due to the unethical way several local Twitter peeps behave. They said they watched tweet streams for weeks before making a decision. Twitter is not the right medium to go silent if you are afraid of Going silent after being loud for a period of time can also be a problem. You need to find a balance. Twitter is not a medium where being on the sidelines will benefit you. Get in the game. Join the conversation or don't bother.

Twitter is not the medium to post the same boring quotes, blog posts and tips every day. At least come up with something new and relevant. Twitter is not the medium to grab the attention to arrange the marriage of Justin Bieber and your daughter. Sorry, chances of you getting a high return on your tweets are not high. You're better off going to Ulta like I did and simply taking a photo of Justin next to his new perfume and fooling your kids into thinking you really saw Justin like I did!

Twitter is not the medium to beg for non-profit donations. Instead engage with real people who have a genuine interest in your cause. If they want to donate, they will. Twitter is not the medium to post all your dirty secrets all day and night about where you live, what you're wearing, what time you're leaving, who you're leaving with, who is with you, how drunk you got and when you got home and then complaining that you have a stalker.

Twitter is not a safe place where you can say and do anything you want with no fear of anyone using the information in a negative way. Yes there are creepers and competitors who will watch you, listen to you and steal your good ideas.

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Get use to it. Facebook, LinkedIn and every other platform is the same way. Twitter is not the best medium to get out of doing the dishes, doing the laundry, mowing the lawn or feeding the kids. Eventually everyone needs to eat, the kitchen needs cleaned and the clothes get stinky. Twitter is not an excuse to miss work, ditch school or lay in bed all day with your iPhone.

Even if your eyes are blood shot, your head hurts and your fingers are numb get out of bed and get a life! What are some of the funniest things you have seen people do or not do on Twitter? What Twitter truths can you add to this list? Being on the sideline can benefit you, if you are following the right people , no harm in using twitter as a source of information if you dont have much to say. Great point Neetish. I now many people who do such. I would challenge you though with what are you possibly missing out on my not engaging? You might be able to connect with someone even more or simply make a few new friends.

I have to say the funniest moments are when people just post quotes all day it can be soo irrelevant! Hi Alysa. I think we are all newbies. Some days I wake up in the morning and almost feel like I am starting all over again. I too like the quotes and they were how I first started tweeting. I have connected with many people because of a simple quote.

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They tend to help me connect with people on an emotional level. I always encourage our clients and students to tweet what works for you. I will know within minutes of hopping on Twitter what kind of mood my following is in. I know if they want serious or funny. Obviously some strategies work better than others and yield greater results. Great point Cara and I agree with you. Every blog post you read, article in the paper that is written with opinion should be taken with a grain of sanity.

There is no right way to do social media. There is only what is right for you and your objectives. First and foremost I do understand that this is an outlet for the blog owner to express their opinions and completely respect that. I willingly and proudly admit that I RedLightTweet and am local so this could very well be directed towards me and completely disagree with the statement made. I could be parked in my car in a parking lot Tweeting and get hit by a car, I could be standing in a park Tweeting and get bit by a snake, heck I could be Tweeting right now from the comfort of my own desk chair and have lightning strike my house, my chair tip, my desk break or anything.

I do however agree texting while driving is unsafe and ridiculous and should not be done.

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But Tweeting while my car is not in motion? So I go to the bar and am there at 2am Tweeting and this is unacceptable? I am a businesswoman in the same business you are and have a business Twitter account and a personal Twitter account. There are many occasions where the people I happen to be out with are some of my best clients. I would rather have clients that understand personal from business and are not judgmental than have a client that is going to screen each Tweet I post. We all have the choice to unfollow and if something is seen as offending to a person perhaps thats what they should do.

Just my two cents.

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Hi Kim. Although it seems my post struck a nerve with you I think we agree on more than you think. This specific blog post was written to be humorous with a light hearted but opinionated tone. I am real and my readers know they will get real when they come to my blog. There is only one me and that me comes with an opinion. Does that mean you have to agree with me? Does it mean that what works for me works for you? Does that mean you are entitled to your opinion? I believe in being completely real both online and offline. Based on WIL projects and class material provided also student directed learning and support.

Relevant learning resources will be placed on the online learning hub Blackboard progressively throughout the semester. You will need to access this site on a weekly basis to ensure that you keep up to date with important information related to this course. Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:.

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed.

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Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress. You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course. You are required to successfully complete all assessment tasks to be deemed competent in this unit. Purpose: The purpose of the assessment is to allow students to write a draft version of the planned final marketing plan which is to be presented to a client.

It should cover the key variables applicable to a marketing plan including strategic objectives and strategy and tactics as applicable to the brief provided by the client, which aims to resolve the marketing problem from the brief The draft marketing plan should be in marketing plan report format and cover all variables applicable to a marketing plan except appendix. Word length will vary although should not exceed Students must engage on a fortnightly basis through development and inclusion of meeting minutes, which must be discussed and developed both in-class and weekly in groups.

Purpose: The purpose of the assessment is to allow students to write a final version of the planned final marketing plan which is to be presented to a client. It should cover the key variables applicable to a marketing plan including strategic objectives and strategy and tactics as applicable to the brief provided by the client, which aims to resolve the marketing problem from the brief. The final marketing plan should be in marketing plan report format and cover all variables applicable to a marketing plan except appendix.

However, this will be individually assessed. Purpose: This assessment allows students to present a brief version of key details of the final marketing plan report to the client.

Week #13: Reputation Management

Requirements: Students are required to individually as a group present their findings of the marketing plan report to the client which aims to showcase student skills to present to a real-world WILL project client. Submission requirements: You are required to meet the following criteria for all assessments. Failure to do so may result in you being deemed not-yet-competent. Submit all assessment tasks online through blackboard, and include the RMIT e-submission declaration.

Ensure that you submit assessments on or before the due date. Retain a copy of your assessment tasks. Each page of your assessment you should include footer with your name s , student number s , the title of the assessment, unit code and title and page numbers. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Final Date for All Assessments.